When Twilight Zone fans discuss the hour-long episodes of the series’ fourth season (1962-63), “The New Exhibit” is one of the few episodes often mentioned. Written by Jerry Sohl (though credited to Charles Beaumont) and directed by John Brahm, “The New Exhibit” takes the genre of the wax-museum horror story and raises it to the level of a profound psychological study. By tracing the tragic downfall of an ordinary man who falls prey to an unhealthy obsession, the episode delivers a pungent warning about evil and our attitude toward it. And it does so with a good deal of style, thanks to Gothic director Brahm and aided by the superlative acting talent of Martin Balsam in the lead role of Martin Senescu.
Watching Martin’s scenes with his wife, Emma, one sees a couple whose relationship has deteriorated because of Martin’s chronic neuroses. Martin and Emma are without children, and this is significant in light of the fact that Martin cares for the figures as one would care for a child. “You’ve been paying more attention to these murderers than you ever did to me”, Emma complains to her husband; too, Martin’s hobby is putting a severe strain on their finances, to the point where she has to borrow money from her brother Dave just to buy groceries. Martin, in his turn, finds many ways to rationalize his obsession, to mask the reality of what the figures represent and to cover for a strange madness that perhaps even he doesn’t fully understand. One way is to treat his actions as those of an ordinary workaholic: “I’m not the only husband in the world who brings his work home”, he tells Emma. Another strategy is to treat the figures as valuable aesthetic objects: time and again he reminds people that they are the “masterpieces” of Henri Guillemant, “the only ones he created outside of Europe”. And he constantly humanizes them, fussing over their clothes and accessories and referring to them as “friends” which require his undying loyalty (“They need me!” he exclaims to Emma, “They’d be lost without me!” and “Leave me to my friends, please!”; to which Emma replies, “They’re not alive, Martin! They don’t need anybody!”). For Martin, the figures have become absolutely real, equivalent to the historical persons they represent.
Sadly, none of the people in Martin’s circle were equipped to diagnose his affliction and thus halt his path to destruction. Mr. Ferguson, a man of continental elegance and culture, is too healthily detached from his job at the museum to notice the madness brewing in his employee or to foresee the damage that his termination of Martin’s employment will cause. Emma, for all her sweet nature, is weak-willed; her defiance of Martin is too little, too late. Dave, who we sense was never chummy with his brother-in-law to begin with, is clueless about the true power of the figures–as his repeatedly calling them “dummies” attests.